What Makes Opiniion Unique
- Multi-Family Specific: Opiniion from an early day committed to going an inch wide and a mile deep in select verticals. This is quite different from our competitors who chose to go a mile wide and an inch deep in many verticals. By being specific to multi-family we are more capable to tailor our software to the needs and pain points of the industry. We also have the ability to offer more meaningful reporting that offers direction vs mere information. Understanding multi-family gives us a competitive edge to building a better tool for multi-family.
- Autonomous software: We pride ourselves on real time in the moment feedback. It was what has allowed us to onboard clients in 7 days or less and achieve a 50% engagement rate on the requests we send out. Catching a resident “in the moment” provides us with authentic real time feedback that can also be addressed and handled in real time. If someone just toured a property that management company will know how that tour was before that prospect turns on their car to leave. However another big value add is we solve application overload in the industry. We are NOT another solution that is reliant upon employee training in order to get results. Opiniion runs independently of whether or not managers login. Teaching an employee a new behavior and a new tech stack leads to higher attrition and poor use of that software. We get results whether you have a pulse or not.
- Opiniion score: The Opiniion score is a TRUE rating of resident satisfaction. Whereas the public score (I.e apartments.com) is a mere historic record of ALL residents for that property (maybe even non residents). The Opiniion score helps management companies know and understand realtime current resident feedback. Opiniion intends to compete with other multi-family rating systems with the intent to publish a score that only reflects what CURRENT residents say about a specific property. If you are in search of an apartment the Opiniion score will guide consumers by showing what the current residents of that apartment have to say about it, and not the historic public rating. The power behind this concept is enormous. Real time consumer feedback. Who cares what past residents say, what do the ones that actually live there today have to say??
- Control over your online reputation: Opiniion unlike any of our competitors allows a client to CONTROL their online reputation and generate more positives reviews in a month than they were able to do in a year (numerous case studies to show that). We do not ask the resident if they want to leave a review we do not even mention the word review but based on the Opiniion rating they leave we are able to convert a very high amount of positive feedback into online reviews. We are hands down the best review generator in the industry. We provide a proactive rather than reactive solution. Something none of our competitors are doing and if they are they are not doing it as good as we are. The impact of a reputation impacts the revenue of that business, why then should they not have a bit of control over that.
- Proactive vs Reactive: We catch people in the moment, Opiniion is the vehicle that inspires a response from a resident. We do not sit around and allow organic reviews to happen. We catch residents in those moments where feedback would be expected. This proactive approach may be one of our biggest strengths and separates us from the rest.
- Smart surveys: Traditional surveys are a dying art and a very poor way to collect information. Reason being; low engagement leads to less results and less data. The reason for low engagement is the surveys are not targeted, the software sending the surveys does NOT know its audience. Opiniion’s surveys are intelligent and they target residents based about the their sentiment about particular topics or experiences that residents have had with the management company.
- Consolidation of vendors: It is quite common for management companies to have 2-3 vendors that fall under the umbrella of "resident feedback" or "reputation managements". For example you can have a review management tool that helps aggregate reviews (a very reactive tool), then a tool to help respond to reviews (again very reactive because these tools are merely damage control tools as it relates to your online reputation), then finally a survey tool. Each of these are siloed systems that do NOT communicate with one another. Opiniion brings them all under one roof allowing to make better connections between those different purposes and drawing out better conclusions that lead to an improvement in the resident experience.
- Direction vs information: Because we are vertically specific because we reduce the need for siloed vendors, because we have much higher engagement and smart surveys; we are able to offer reporting that gives a client direction and suggestions; action items that drive results vs simple basic surface level information. Again because we are vertically specific we can offer better and more multi-family guidance.
- Methodology: We think differently than our competitors. Most in the space are old and are stuck staring at the same issue for decades. We have been able to approach the industry with new eyes and are solving issues better and more efficiently than those that came before us. We think about the resident and how they respond and what might inspire them to respond. Our message behind the impact of online reviews and understanding the impact of resident satisfaction and how it relates to revenue. We provide a message and a way of thinking that matches what the consumer expects when shopping for a new place to live.
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About the Opiniion Score
This article explains what the Opiniion Score is and how it's calculated.
Reviews and Opiniion Feedback
FEEDBACK: Opiniion, or private, feedback is only viewable on the Opiniion dashboard by the users of a specific location. It is found on the tab with the exclamation point inside the chat bubble icon. When clicking on the tab all feedback will be ...
Does Opiniion Participate in Review Gating?
We do not, and will include more details regarding the topic here at a later point.
Email Notifications
Opiniion offers email notifications to users to alert them when feedback or reviews are received for their location. The three types of notifications are: New Review - any review posted to a specific GMB page, whether through Opiniion review request ...